Every module you need, in one portal
From the first ad click to the final partner payout — Ordimetra covers the full lifecycle of a COD e-commerce operation.
Sell & Fulfil
Order Management & Automation
Handles both ad-based (Shopify integration) and generic e-commerce orders. An automated WhatsApp confirmation system with interactive Confirm / Cancel buttons keeps customers in the loop — and their responses update the admin dashboard in real time.
Logistics & Courier Integration
Book, track and cancel shipments straight from the order screen with direct API integrations for PostEx, Leopard, Argo, Trax Sonic and Dastaq Logistics. Status updates flow back automatically via webhooks and scheduled sync, courier city lists stay in sync, and FCSX orders export to its CSV format. Delivery charges, tax and return-to-origin (RTO) costs are calculated automatically.
Delivery Recovery System
A dedicated "Requested Filter" surfaces failed or unattempted deliveries, so your team can proactively contact customers and reschedule. When a courier asks for shipper advice (Trax Sonic, Dastaq), re-attempt requests are tracked end to end — requested, approved, in progress, completed — pushing return ratios down.
Customer Information & Risk Analysis
Detailed customer databases covering total, delivered and returned orders. Historical data drives risk analysis — customers with high return rates are automatically prompted for advance payment.
Call Attempts & On-Hold Follow-up
Log every confirmation call with a reason. Consecutive-day call attempts are tracked per order, exhausted on-hold orders are flagged automatically, and a "Need to Call Today" queue tells agents exactly who to ring next.
Courier Status Import
Upload a courier's status sheet and preview every change before it is applied — mapped courier statuses, payment-status updates and unmatched rows — then update hundreds of orders in one go. Works alongside the live API sync for couriers without webhooks.
Insight & Reporting
Inventory Control & Analytics Dashboard
Tracks stock levels and monitors availability. The interactive dashboard features graphical charts showing sales trends, total investment, net profit and loss margins.
Order Report
A fulfillment health report: how many orders came in, how many actually moved through the courier pipeline (processed), and of those how many were delivered vs returned — sliced overall and per brand, over any chosen time window.
Product Report
A filterable analytics page showing order performance broken down per product or variant.
- Filters for date range, brand, status, courier, products/variants, created-by and more — with active-filter chips and a slide-out drawer.
- Summary cards for total, delivered, returned, picked, processed vs unprocessed — with percentages and hover tooltips.
- Courier breakdown table with the same status split per courier.
- Per-product Avg Delivered Profit and Avg Return Loss, plus a what-if Profit Calculator modal for ad cost and delivery/return ratios.
City-Wise Return Reports
Analyzes return data per city, so management can exclude locations with historically high return rates from marketing campaigns before they burn ad budget.
Ratio Analysis
Delivered vs returned ratios calculated on processed orders — overall, per brand and per courier — with a minimum-order threshold so small samples don't skew the picture. Test and draft orders are excluded by default.
Marketing Attribution Report
Shopify UTM data attributed down to source, medium, campaign, ad set and ad — with Meta IDs resolved to readable names. See orders, delivery rate and profit per campaign, and spot address issues by city.
Money & Margins
CPR Transactions (Courier Payment Reconciliation)
Reconcile courier COD payments and delivery charges against orders. Import a courier CPR file (CSV, Excel or HTML) and preview exactly what will change — matched, duplicate and not-matched rows across Payable and Charges tracks — before anything is saved. Then review applied changes with net-amount-by-month breakdowns, bulk mark orders Paid / Un Paid, and inspect raw courier responses per order.
Bulk Pricing
Review and update cost and profit figures across many orders at once. A cost totals bar shows combined Product, Packing, DC, Tax and Profit costs across all filtered orders. Bulk-apply a value to every matching order, or edit costs per order in an editable table — profit recalculates automatically unless set manually, and destructive actions always require confirmation.
Profit Calculator
Save named profit calculations per product: total orders, processed and un-processed counts, profit per product, return per product, total ad cost and an estimated profit/loss figure — badged green for positive, red for negative.
Partnership & Investment Management
Tracks investments made by multiple business partners and automatically calculates and distributes profit and loss shares based on predefined investment ratios.
Marketing Module
Add marketing cost per campaign — or import your Meta Ads spend CSV and let saved campaign-to-product mappings do the rest. The system automatically checks profit for the specific product, so you always know which ads actually make money.
Expenses & Investment
Record operating expenses, stock purchases and partner investments in one ledger. Stock purchases can update product base prices, and expense analytics roll straight into your dashboard.
Team & Control
Role-Based Access Control (RBAC)
Admins assign distinct roles and permissions to employees, with per-user overrides on top of role permissions. Restricted views (e.g. viewing only order queues) ensure data security and operational focus across the whole team.
Brand & Courier Access Scoping
Run multiple brands from one portal. Limit each user to the brands and courier services they handle — orders, reports and dashboards only ever show what they're allowed to see.
Employee Performance & Attendance
A leaderboard of orders, delivery rate, revenue and profit per employee, with trends over time — plus daily and monthly attendance logs for the whole team.
Secure Brand Credentials
Courier API keys and Shopify tokens are stored encrypted per brand and managed by super admins only — each brand books with its own courier accounts.